How about if we develop a list of a few facebook groups that cater
to people who might be interested in green products? If we joined
these groups and made comments, other people would interact and
might be led to join our group. We could ask open-ended questions
designed to lead them to our products like "I'm looking for an air
purifying system that will clean my whole house, and I don't want
one that creates ozone--any ideas?" then another board member
would lead me to the smart air fan page and our UV light, and
everyone in the other group would see it happen.

any thoughts on this? (feel free to be critical)